Google Launches an E-Commerce Certification Program Called "Trusted Stores"

Today Google announced it's starting a new ecommerce certification program called "Trusted Stores." Once it's up and running, stores that go through an approval process with Google will be allowed to display a "Google Trusted Store" badge. The badge is intended to give consumers a boost of confidence and comes with a $1,000 consumer purchase protection guarantee. 

When a consumer hovers their curser over the badge, a live report card of sorts will pop up. Grades like A+, A, B, will be awarded for quality of service features like reliable shipping and customer service. 

Right now it's in the super-early stages (limited beta), but all Shopify online stores can apply to participate in the pilot program by filling out this form. Google isn't able to accept every application and you need a great history of customer service and reliable shipping to even be considered.

You can learn more by watching Google's overview video: