Just in time for the holiday season, we're excited to announce the first release of Catalog by Shopify. This beautiful new Apple iPad shopping app lets customers explore and purchase over 5 million products sold on Shopify stores around the world.
Mobile commerce is growing at a remarkable speed, and many potential customers are browsing and buying using an iPad. In fact, we estimate that by next Christmas, 43% of all purchases will be made on a tablet or smartphone. Catalog is designed to take advantage of the mcommerce trend and to open Shopify stores up to a new source of potential customers.
Catalog automatically includes all products currently being sold by over 35,000 active Shopify stores. As Shopify merchants you don't need to do anything to have your products listed, everything is completely automatic.
Upon opening Catalog, users are presented with a list of suggested shops, products, and a powerful search engine.

Clicking on a product opens up a page with photos, a description, and the option to share your product through social media. Clicking ‘Buy’ directs customers right to your store’s secure checkout process with the product in their shopping cart.

- Now, Catalog automatically opens with your store featured when it’s downloaded from your store - so you’ll no longer be promoting competing sites in any way!
- Users can now see a full list of all the products they have ‘loved’
Lots more to announce - stay tuned for more.
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